Leveraging Clover for Enhanced Payment Solutions: How to Make the Case with Merchants
Merchants rely on payment solutions sales partners like you to navigate the web of payment solutions available to them. The more tuned in you are to their pain points, goals and fears, the better prepared you’ll be to spot opportunities to expand merchants’ payment solutions in ways that help them succeed. This is true whether you’re looking to expand into new markets or deepen your relationship with your current book of business.
In myriad cases, many of the chronic struggles that plague merchants revolve around point-of-sale solutions.
For this reason, the features that power Clover could be the key to taking these merchant relationships to the next level. Payment options are always changing, and this point-of-sale solution has a best-in-class, customizable feature set that helps Merchants keep up.
So, what’s the key for helping Merchants see the potential with Clover? Consider these tactics for making the case.
Top POS hardware options for Merchants:
The point-of-sale system as we know it has changed drastically; what was once a simple, static spot where payments were processed, customers today expect total flexibility not only in how they pay, but where they pay as well. For Merchants, it helps to have hardware options that can keep up with the speed of business and offer ease-of-use when it's time for customers to pay.
There’s good news. Clover has the largest POS hardware family in the industry, with full-station countertop devices Clover Station Solo and Clover Station Duo; hand-held card reader Clover Go; the Clover Mini smart terminal; and the mobile Clover Flex device. Merchants can further customize these hardware options by selecting from a variety of software plans and accessories.
When you’re serving Merchants in diverse spaces like restaurants and retail environments, this variety helps you right-size the solution without sacrificing access to the features they may want.
Software flexibility to meet a variety of needs:
No matter the hardware, Clover offers access to best-in-class features that will help Merchants adapt to the unique needs of their business.
The Clover POS system gives users the familiarity of an Android device with additional operating system functionality like offline payments, cloud-based syncing and dashboard access. The Clover platform also gives Merchants access to an exceptional range of value-added solutions, including Clover Capital — a merchant cash advance solution — and instant funding via Clover Rapid Deposit.
Beyond these value-added solutions, merchants on the Clover platform have access to the Clover App Market, with over 500 third-party apps that solve for merchant pain points and interests that Clover may not solve for directly.
In concert, these features offer one of the most comprehensive options for solving payment challenges through market-leading hardware and software.
Exceptional merchant support and payment security:
Getting quick and easy access to these game-changing features is another benefit to highlight when pitching Clover to prospect Merchants. CoPilot, CardConnect’s portfolio management system, is directly integrated with the Clover backend system.
You can manage accounts, devices, and merchant settings with the touch of a button, and even directly remote into merchants’ devices to help navigate questions and solve issues in real time. Since onboarding and troubleshooting is often the most time-consuming part of payment management for merchants, this benefit can translate into faster setup, less downtime and more dollars for the business overall.
Plus, Clover devices come equipped with Clover security, which offers tokenization and encryption at the POS and in-flight during approval. For merchants quickly adopting new tech to keep up with business demands, this peace of mind is a major selling point
The key for Clover? Customization.
All in all, Clover offers what modern businesses need to keep up with market demands: customization. There is no such thing as a one-size-fits-all solution for modern merchants, and Clover’s exceptional software and hardware options can be optimized to meet the needs of virtually any business today.
Next time you’re exploring payment challenges and potential solutions with your book of business, don’t overlook the opportunity with Clover. This industry-leading POS solution can help set your portfolio apart.
If you’re an ambitious sales agent or ISO looking to grow your portfolio with a range of powerful and patented solutions backed by a Fiserv payment platform — including access to Clover hardware and software options — look no further than the CardConnect Partner Program.