Modern merchants are spoiled for choice when searching for payment processing options. What’s the key to standing out in this crowded marketplace? Customization.
While merchants today have plenty of options, many of those choices aren’t tailored to meet the unique needs of certain types of businesses. Business owners spend unnecessary time and money simply because they don’t know there are better alternatives available to them.
This is where savvy sales agents have a unique opportunity to win trust. Through thoughtful customization of payment processing solutions, you can make life easier (and business better) for the merchants you service. The key is taking the time to identify and solve for the unique pain points your clients face in the day-to-day of running a business.
In this article, we’ll explore a few easy-to-apply strategies for challenges that many businesses face when handling payments. Consider how these strategies can help you expand your book of business, strengthen existing merchant relationships, and earn trust across your client base.
Payment processing expenses:
For businesses that handle credit card payments at high volumes — restaurants, auto repair and service shops, and beauty salons just to name a few — credit card processing charges can add up. These merchants often find enormous value in programs that offset these charges.
This includes options like a merchant surcharge program, which allows businesses to control these costs by adding a small percentage fee added to credit card transactions.
Integration limitations:
In many cases, businesses are simply not set up to integrate their systems with new payment processing solutions that would best meet the needs of their customers. For this reason, many merchants aren’t taking full advantage of omnichannel payment solutions that could allow businesses to accept the forms of payment their customers prefer.
For these businesses, integrated payment solutions like the CardPointe payment gateway can be a game-changer. Through access to a library of developer-friendly APIs, CardPointe makes it easy to accept payments through multiple channels — whether that is in-store through a POS system, or online using a checkout page or mobile app.
Merchants that would otherwise be limited to a few payment options are able to accept virtually any type of payment — and get detailed transaction data all from a central gateway.
PCI Compliance:
Business owners have enough to think about (and worry about) when running their businesses, so it’s unlikely anyone in your current or prospective book of business would consider themselves a PCI compliance expert. Payment options that make things easier for merchants — and more secure for their customers — can be a major win when customizing a payment solution.
For instance, CardConnect’s PCI wizard and accompanying Concierge helps makemakes the process of complying with technical and operational standards fast and easy. These tools make security a breeze and save business owners valuable time.
Payment processing overload:
Modern merchants have plenty of providers they must rely on to manage the day-to-day of their businesses, so solutions that take the complexity out of payments can be a major sanity-saver.
Consider CardConnect’s all-in-one payment solution that can handle merchant services, payment gateway, and ACH. Plus, third-party integrations like those offered through CardPointe APIs makes this one of the most customizable payment solutions on the market.
Don’t forget sector-specific pain points:
Certain types of businesses face unique challenges others simply do not, and simple solutions can often make the difference between maintaining the status quo and making the move to a new merchant services provider.
Consider restaurants and food establishments who have complex needs around inventory, employee, and order management. Integrated solutions like Clover can help restaurants handle these needs while also delivering seamless point-of-sale experiences through their POS hardware solutions backed by best-in-class software.
Build better relationships with access to better payments solutions:
Customization may be the key to creating payment solutions that work for merchants, but it’s simply not possible without a product suite to back it up. CardConnect can help you grow your portfolio with a range of powerful, patented solutions and agent-centric tools all backed by a Fiserv payments platform.
Learn how to become a CardConnect partner and start building your book of business with our best-in-class payment solutions.